While growing up, one thing I learned about myself is that I really enjoy team projects. After a while my stubbornness and ideas ended putting me in a creative leadership roll. I have a strange masochistic fetish for tight deadlines. Not that I always want tight deadlines, but I do enjoy the rush.
I produced this video for a corporate client meant to be seen by clients. I also edited, designed and animated the motion graphics as well as used my VFX techniques to tie it all together. This was made with After Effects, Premiere and of course the classics, Photoshop, Illustrator and good ol' fashioned pencil and paper. You'd be surprised how useful a good sketch really helps. Also, sourcing was done mostly by me.
Hip Hop & Malt Liquor
A few ideas were being thrown back and forth before they brought me into the project. Once I did, I had barely any time to do any research so I went with my gut. The idea originally came from the idea of a rapper writing their lyrics on a notebook (a la 8 Mile with Eminem) which is where the closeup paper texture came from. Then I moved from hand written lettering and imagery to a "printed" look in a sort of 70's graphic design style. Later, I took the same basic idea and make a treatment for all the "old" footage using a 70's style tube TV. I designed and developed the look and movement, then directed another animator.
getting weird in: New Orleans
Salacious and erotic, we tried to portray genuine sensuality through the illustrations. There were several layers of animations but with the help of my colleague, we were able to knock it out.
For this one, we had the unique challenge because the entire piece was shot in a very tiny claustrophobic room. So I focused on making the designs on the cards both relevant, and open to balance the room.
Continuing the New Orleans folklore theme, we illustrated the characters on the cards like ghouls and skeletons.
This 3 part travel show was designed to give you a taste of some back alley treasure in a typically touristy town. New Orleans was teeming with culture so the hard part here was narrowing it down and trying not to go overboard. The producer smartly recorded every segment so I took some of the footage and decided use the desk of Otis the Seer and his Tarot cards the through-line motif that could be adapted throughout each piece. After that, I developed a process and a template, and had my designer/animator work with me to achieve each one. Click on the tabs to see them.
What is Gak?
The producer for this one wanted specifically to mimic a schoolhouse rock style animation. But the idea was deeper, it was as if you were growing up in the 90's watching these 70's cartoons. I think it was a fun project.