I was hired by IgniteSpot to develop a stylized and consistent look for their blog images. We went into #branding and #brand #development, and they had very little to pull from, as is common with smaller businesses. I said, no problem, and helped them come up with these design elements for illustrations and photos. We picked #colors and #fonts and came up with a very bare-bones, but usable brand guide.
Finally, we worked on standards for #photos and how they would be used. We developed a standard for the type of photo that should be used and edited, as well as how the social media version should look.