Point Studios came back to me after successfully helping them with a previous project to help them come up with concepts and designs and further the story for this project for Mastercard. We wanted to show how Mastercard was helping communities through their Center for Inclusive Growth.
Most of the job was finding stock footage that worked really well together and pushed the story forward. After that, it's having a graphic package that helped explain the different aspects of the Center. I found a few key moments within the footage and created design concepts that they loved.
Afterward, the standard process of editing the footage, adding music, VO, and animating the graphics. Several of the shots required 3D footage #tracking and some required more advanced #compositing including #rotoscoping.