A+E: It was Never A Dress
Empowered women through animation. Celebrated Women's History Month with a powerful and inspiring in-house project.
Client:
A+E
Company:
A+E
My Function:
Animation, Motion Graphics, CD, AD, Storytelling, Graphic Design
Description:
Conceptualized and executed a complex animation project for A&E's Women's History Month campaign, inspired by the #Itwasneveradress movement. Developed intricate character rigs and dynamic scenes featuring explosions and action sequences, overcoming technical challenges to deliver a visually stunning and impactful final product. The animation effectively conveyed the message of female empowerment and resonated with the audience, contributing to the success of the campaign.
This project pushed my animation skills to the limit, requiring the creation of complex rigs for six unique characters and the design of three distinct scenes filled with action and visual effects. Managing thousands of keyframes and moving parts was a challenge, but the final result was a testament to my technical proficiency and dedication to delivering high-quality work. The positive feedback from A&E underscored the animation's success in capturing the spirit of female empowerment and contributing to a meaningful campaign.
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