Building a Brand and a Digital Presence for SCM

Laid the foundation for SCM's brand identity and online presence. Crafted a visually striking logo and a user-friendly website that showcased their expertise.

Client:

Sky Construction Management LLC

Company:

Sky Construction Management LLC

My Function:

Logos & Brand Development, Graphic Design, Web Design & Development, Animation, Motion Graphics, CD, AD, Storytelling

Description:

Partnered with SCM to establish their brand identity from the ground up. Conducted extensive market research and competitor analysis to inform the design of a distinctive logo that captured their essence. Extended the branding to a comprehensive visual system, including color palettes, typography, and custom icons. Simultaneously, I designed and developed their website on the Wix platform, focusing on user experience and functionality. Implemented a CMS for easy project showcasing and streamlined content updates through a Google Form submission process.

The SCM project was a rewarding opportunity to contribute to a company's early growth and success. By crafting a strong brand identity and a user-friendly website, I helped establish their credibility and attract new clients. The 3D logo animation added a touch of dynamism and innovation, further differentiating them in the market. The website's intuitive navigation and clear calls to action ensured a positive user experience, encouraging visitors to explore SCM's services and portfolio. The client's enthusiastic response and the subsequent increase in business inquiries validated the effectiveness of the project.

Here are some 3D animations with color alternatives.

I meticulously developed comprehensive brand guidelines that served as the cornerstone for maintaining consistency and visual harmony across all of SCM's communications. These guidelines encompassed precise instructions on logo usage, color palettes, typography, and iconography, ensuring that the brand's identity remained cohesive and impactful. By establishing clear rules and providing templates, I empowered the SCM team to confidently implement the brand across various platforms, fostering a strong and recognizable presence in the market.

Here are some of the highlights of the brand guide.

More Info

This website was custom designed and made by myself using Wix Studio.