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Mastercard Inclusive Growth

Crafted a compelling narrative for Mastercard's commitment to inclusive growth. Blended impactful visuals and storytelling to showcase their positive impact on communities.

Client:

Mastercard

Company:

Point Studio

My Function:

Animation, Motion Graphics, Illustration, Fine Art, CD, AD, Storytelling

Description:

Point Studios entrusted me with the task of conceptualizing and designing the "Mastercard: Inclusive Growth" video, highlighting their Center for Inclusive Growth's initiatives. I meticulously curated stock footage that seamlessly conveyed the narrative, showcasing Mastercard's positive impact on communities. I designed a captivating graphics package that elucidated the Center's various facets, further enhancing the storytelling. By identifying key moments within the footage, I developed impactful design concepts that resonated with the client. The final video, complete with expertly edited footage, music, voiceover, and animations, effectively communicated Mastercard's dedication to fostering inclusive growth.

This project demanded a keen eye for visual storytelling and a deep understanding of Mastercard's mission. I employed advanced compositing techniques, including rotoscoping and 3D footage tracking, to seamlessly integrate graphics and animations, creating a polished and professional final product. The video successfully showcased Mastercard's commitment to empowering communities and driving positive change, leaving a lasting impression on viewers.


Here are some designs.


More Info

© 2024 by Alex Velazquez. All rights reserved unless otherwise stated.

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