Securing a Brand Identity: Motion Graphics for SimpliSafe

Designed and animated a captivating logo for SimpliSafe, exceeding client expectations with rapid turnaround and creative solutions. Developed a suite of on-screen app designs and animations, enhancing the visual appeal and user experience of their commercials.

Client:

SimpliSafe

Company:

PS260

My Function:

Logos & Brand Development, Graphic Design, Animation, Motion Graphics, CD, AD, Storytelling, Management, Leadership

Description:

At PS260, I was tasked with creating a dynamic logo animation for SimpliSafe. I impressed the client by rapidly developing half a dozen unique concepts, exceeding their initial expectations. Through iterative feedback and refinement, we arrived at a final animation that effectively captured the brand's essence and continues to be used today. As Creative Director on this project, I managed a team of up to 3 artists, ensuring seamless execution and timely delivery. I also developed templates and streamlined workflows, facilitating efficient collaboration and production.

This project showcased my ability to not only design and animate but also to lead and manage a team effectively. By fostering clear communication and providing detailed guidance, I empowered the team to produce high-quality work that met SimpliSafe's branding objectives. The logo animation effectively communicated SimpliSafe's brand identity, while the on-screen app designs added a layer of visual interest and engagement to their commercials. The positive feedback from both PS260 and SimpliSafe underscored the project's success in achieving its objectives and exceeding expectations.

Here are some other examples of my and my teams graphics being used in other contexts

More Info

This website was custom designed and made by myself using Wix Studio.